about us
ELLWO is a Swedish hair care brand created for the modern woman, combining professional quality, nourishing ingredients, and a playful approach to hair care. Our products are developed to provide hydration, shine, and strength while catering to different hair types, needs, and styling routines.
the story behind
ELLWO was founded by Markus Ahlgren and Alexander Svenningsson, both of whom have extensive experience in the beauty industry and product development. With years of industry expertise and a strong passion for fragrance, quality, and hair care, they saw a need for a female-focused hair care brand that combines professional quality with carefully selected ingredients, modern scents, and a wide product range. The result was ELLWO.
Family has always been an important part of both the brand and the vision behind it. That’s why it felt natural to let their children become part of the name. ELLWO is inspired by Ell, William, and Oliver, whose names together became the foundation of the brand.
our collections
Across our collections, you’ll find everything from hydrating and repairing hair care to volumizing and color-preserving products, designed to be mixed, matched, and tailored to your hair’s unique needs. The range is complemented by styling products that provide hold, protection, and care without compromising the feel of the hair. Every fragrance is carefully crafted to work in harmony with the others, creating a thoughtful and cohesive experience.
